one example of each. Compare and contrast the two examples on commonalities and differences
between them. Then discuss each type in terms of the following organizational gains that are made
possible by e-commerce:
Profitability
Increased market share
Improving service
Faster delivery of product
Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information
Technology. Bookboon
Chapter 1
Watson, R.T., Berthon, P., Pitt, L. F. & Zinkham, G. M. (2008). Electronic Commerce: The
Strategic Perspective. Global Text Project. Licensed under a Creative Commons Attribution 3.0
License
Chapters 1 & 2.
Fig: 1