Then discuss each type in terms of the following organizational gains that are made possible by e-commerce: Profitability Increased market share Improving service Faster delivery of product Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon Chapter 1 Watson, R.T., Berthon, P., Pitt, L. F. & Zinkham, G. M. (2008). Electronic Commerce: The Strategic Perspective. Global Text Project. Licensed under a Creative Commons Attribution 3.0 License Chapters 1 & 2.
Fig: 1