1. Keeping in mind the description of MGM's profitability measurement systems, which of the two
customers described in Table 1 appears more attractive for MGM? Why?
Customer A
Total theoretical win
Tables theo
Slots theo
Total Comps
Hotel
Restaurants
Tickets KA
Profitability
Number of Trips
$1,300
$700
$500
$100
$200
$2,000
$800
1,200
2
Customer B
Total Folio
Hotel
Restaurant
Shows
Number of Trips
$750
$250
$ 500
$1,500
1,500
2
Fig: 1