In this module, you have learned how Customer Lifetime Value (CLV) is computed and how you can use this tool for pricing for a new (subscription) product. Please answer the following

questions by summarising what you have learned from Module 3. Your summary should be concise and succinct to the points. Your entire summary note should not exceed 600 words (about single spaced 1-page ength with font size 11). Please note that your assessor won't read your writings over word limits. You do not necessarily repeat questions but use separate paragraphs for each question. Simple copy of lecture notes or google search will not give you good marks. Please understand topics thoroughly before you start writing your summary note. • If Atlantic computer decided to go for the value- based pricing, why do you think they should do it? • What are the managerial implications of acquisition pricing on marketing in terms of relationship perspective? • What is CLV and how can you use it in pricing? (Please explain CLV without formula).