In this module, you have learned how Customer Lifetime

Value (CLV) is computed and how you can use this tool for

pricing for a new (subscription) product.

Please answer the following questions by

summarising what you have learned from Module

3. Your summary should be concise and succinct to the

points. Your entire summary note should not exceed

600 words (about single spaced 1-page ength with font

size 11). Please note that your assessor won't read your

writings over word limits. You do not necessarily repeat

questions but use separate paragraphs for each question.

Simple copy of lecture notes or google search will not

give you good marks. Please understand topics

thoroughly before you start writing your summary note.

• If Atlantic computer decided to go for the value-

based pricing, why do you think they should do it?

• What are the managerial implications of acquisition

pricing on marketing in terms of relationship

perspective?

• What is CLV and how can you use it in pricing?

(Please explain CLV without formula).