A. But the instant the criterion of authenticity ceases to be applicable to artistic production, the
total function of art is reversed. Instead of being based on ritual, it begins to be based on another
practice - politics. Section IV
B. The film responds to the shrivelling of the aura with an artificial build-up of the "personality"
outside the studio. The cult of the movie star, fostered by the money of the film industry,
preserves not the unique aura of the person but the "spell of the
personality," the phoney spell of a commodity. Section X
C. Around 1900 technical reproduction had reached a standard that...permitted it to reproduce all
transmitted works of art and thus to cause the most profound change in their impact upon the
public. Section XII
D. [N]othing is more revealing than the nature of the repercussions that these two different
manifestations - the reproduction of works of art and the art of the film – have had on art in its
traditional form. Section XII