Case Study
North-South Airline
In January 2012, Northern Airlines merged with Southeast Air-
lines to create the fourth largest U.S. carrier. The new North-
South Airline inherited both an aging fleet of Boeing 727-300
aircraft and Stephen Ruth. Stephen was a tough former Secre-
tary of the Navy who stepped in as new president and chairman
of the board.
Stephen's first concern in creating a financially solid com-
pany was maintenance costs. It was commonly surmised in the
airline industry that maintenance costs rise with the age of the
aircraft. He quickly noticed that historically there had been a
significant difference in the reported B727-300 maintenance
costs (from ATA Form 41s) in both the airframe and the engine
areas between Northern Airlines and Southeast Airlines, with
Southeast having the newer fleet.
On February 12, 2012, Peg Jones, vice president for op-
erations and maintenance, was called into Stephen's office and
asked to study the issue. Specifically, Stephen wanted to know
whether the average fleet age was correlated to direct airframe
maintenance costs and whether there was a relationship be-
tween average fleet age and direct engine maintenance costs.
Peg was to report back by February 26 with the answer, along
with quantitative and graphical descriptions of the relationship.
Peg's first step was to have her staff construct the average
age of the Northern and Southeast B727-300 fleets, by quarter,
North-South Airline Data for Boeing 727-300 Jets
YEAR
2001
2002
2003
2004
2005
2006
2007
AIRFRAME
COST PER
AIRCRAFT ($)
51.80
54.92
69.70
68.90
NORTHERN AIRLINES DATA
63.72
84.73
78.74
ENGINE
COST PER
AIRCRAFT ($)
43.49
38.58
51.48
58.72
45.47
50.26
79.60
AVERAGE
AGE (HOURS)
6,512
8,404
11,077
11,717
13,275
15,215
18,390
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Berran, Mark L., David M. Levine, and Timothy C. Krehhiel Basic
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since the introduction of that aircraft to service by each airline
in late 1993 and early 1994. The average age of each fleet was
calculated by first multiplying the total number of calendar days
each aircraft had been in service at the pertinent point in time by
the average daily utilization of the respective fleet to determine
the total fleet hours flown. The total fleet hours flown was then
divided by the number of aircraft in service at that time, giving
the age of the "average" aircraft in the fleet.
The average utilization was found by taking the actual total
fleet hours flown on September 30, 2011, from Northern and
Southeast data, and dividing by the total days in service for all
aircraft at that time. The average utilization for Southeast was
8.3 hours per day, and the average utilization for Northern was
8.7 hours per day. Because the available cost data were calcu-
lated for each yearly period ending at the end of the first quarter,
average fleet age was calculated at the same points in time. The
fleet data are shown in the following table. Airframe cost data
and engine cost data are both shown paired with fleet average
age in that table
Discussion Questions
1. Prepare Peg Jones's response to Stephen Ruth.
Note: Dates and names of airlines and individuals have been changed in this
case to maintain confidarialty. The data and is described here are real
AIRFRAME
COST PER
AIRCRAFT ($)
13.29
25.15
32.18
31.78
SOUTHEAST AIRLINES DATA
25.34
32.78
35.56
ENGINE
COST PER
AIRCRAFT ($)
18.86
31.55
40.43
22.10
19.69
32.58
38.017
AVERAGE
AGE (HOURS)
5,107
8,145
7,360
5,773
7,150
9,364
8,259
APPENDIX 4.1: FORMULAS FOR REGRESSION CALCULATIONS 145
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