1 visit reptrack pulse website www reptrak com and choose an organizat
1. Visit Reptrack Pulse Website (www.reptrak.com) and choose an organization
from the annual Global Reptrak Study. Ensure that the organization is operating
in the UAE. This aspect is important for the next step of the project. Each group
will need to get the chosen organization approved by their Course Instructor. No
two groups can choose the same organization.
2. For the chosen organization, undertake a survey to measure corporate reputation
in the UAE. This is primary research, for which each group will be collecting data
from individual consumers of the product or service. After data cleaning, the final
usable data for analysis should be from 30 respondents. Each group will conduct
the survey using 8 questions from the research instrument specified on p.60 of
Feldman, Bahamonde and Bellido (2013).
3. Undertake qualitative analysis of the chosen organization's website to determine
the prominence of CSR information and extent of CSR information, using the
analytical framework presented either in Chaudhri and Wang (2007) or
Georgiadou and Nickerson (2020).
4. Present the research findings in a report prepared by all group members. The
report must be typed using Google Docs. Each student's contribution and
editions to the live document need to be visible to Instructors who will be
provided with the link and be given editor's rights to the document.
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