Assignment Overview:

This coursework consists in creating a (brief) international plan for a hotel of your choice in

Saudi Arabia.

Overall aim:

Apply the details exaplained in class, identify the relevant information needed to be gathered

and the adequate strategies for a hotel that wants to go to an international market.

Learning outcomes:

1, 2, 3, 4.

Organisation and methodology:

This assessment is an individual assessment. You need to provide a written international report for a

hotel in Saudi Arabia.

Word count:

Between 1500 and 3000 words.

Resources available:

Course materials, e-library tools (books, newsletter, online magazines, etc.), internet, professionals

from the industry, and of course the discussions in class based on handouts and videos posted in

Moodle.

There is also a guideline to be used as support for the project. (See Assessment Tasks and Weighting

Section for details).