Direct Email Marketing Assignment

For this assignment, you will be creating an email

marketing message. If you would like to collaborate with

another student in this class, you are welcome to do so.

Steps:

1. Pick a favorite organization, cause, brand, or service provider. (Habitat for Humanity, Fenty, Rock the Vote, etc.)

2. Create an "offer" that will be the centerpiece of your email message.

3. Write the copy and select image(s) to use within the body of the email.

4. The content of subject line or the message within the email must be personalized.

5. The email and message need to be compelling. The point of Direct Marketing is to build RELATIONSHIPS with the consumer. This is not just a sales flyer. You need to engage the recipient. A successful assignment will have enough content that the reader will need to scroll down to read it all -- and there will be multiple links along the way. Look at the examples in the PPT.

6. You can create this email in Word or as a PPT slide. Include:

• To:

• From:

• Subject

• Greeting

• Message/Pitch

• Image

• Call to action

• Hyperlink to website