and data and other applicable materials that you might create in the excel file Use APA 7th Edition format as a standard we have set for this semester Case: Measuring ROI for Measuring ROI on Sponsored Search Ads by Kinshuk Jerath SOLUTION STEPS: Step 1: Calculate weekly average total traffic from Google and Bing for 1-9 weeks and 10-12 weeks. Bing did not have a glitch so that works as a reference for us to assess the traffic difference. Step 2: Assess the difference between the two timelines and measure the % change. Normalize Google's change by reference to Bing. That means % change of Google - % change of Bing from the above line. Step 3: The multiplication of 156,585 and the absolute normalized value tell us the weekly average traffic attributable to ads. Step 4: Total spent on ads is the traffic from weeks 1-9 on sponsored ads of Google multiplied by avg CPC which is $0.6. Step 5: Revenue from additional traffic is the multiplication of weekly average traffic attributable to ads (step 3) and the margin from a customer arrival which is $2.52. Step 6: Rol on ad Spend is (step 5-step 4) / step 4.
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