Search for question
Question

MGT 490 Chpt 8 HW questions

Address each of the following thoroughly (short/skimpy answers will result in point

deduction).

1. Why should functional strategies be addressed after the generic strategies?

2. Explain the concepts of both Product and Process R&D. How does the

importance of each of these differ when employing a "Low Cost focus" vs. "

Differentiation focus"?

3. What is the difference in marketing strategy for a "Low Cost focus" vs. "

Differentiation focus"? Provide examples.

Fig: 1