MKT 1188 C03: Shrinkflation Case

Company I choose:

Introduction - Tell me about the sock company you chose. What makes them different from other sock companies?

Promotion - Consider their promotional mix. What communication tools do they use? Do they offer any sales promotions? Do they use outbound and inbound marketing?

Use the concepts from this unit to in your explanations (at least 8).

Your response

Place - Where can you get these socks? Consider their marketing channels and logistics. How do they add value to consumers and retailers? Use the concepts from this unit to in your explanations (at least 5).

Your response

Conclusion - What's your opinion about this company and their marketing? Are they doing a good job? Do you have suggestions?

Your response